The Department of Institutional Communications and Promotion's main objective is the strengthening and development of the brand image, to boost external communications, and develop various initiatives for promotion and improvement in the positioning of the University School of Financial Studies (CUNEF), and of its programs and services, both nationally and internationally. In addition, the Department supports the external activities and institutional relations of the other CUNEF departments as a whole.

The following are some of the activities carried out by the Department of Institutional Communications and Promotion:

• It organizes the participation of CUNEF in diverse meetings, forums, national and international educational fairs
• It is in charge of communication with the press: press releases, management of interviews of CUNEF teachers or directors,…
• It creates CUNEF institutional marketing campaigns and product marketing
• It coordinates CUNEF's institutional website as well as the communications with different collectives ( CUNEF newsletter)
• It organizes presentation and orientation sessions of the CUNEF academic programs and services in national and international high schools
• It organizes diverse activities of presentation of CUNEF undergraduate and/or graduate programs to different collectives
• It actively collaborates in the process of admissions of new undergraduate and graduate students
• It runs, hosts and supports CUNEF's relationship with its former students through CUNEF Alumni
• It coordinates and creates CUNEF's corporate publications as well as CUNEF teachers' and academic collaborators' scientific papers (Collection of work documents,…)